Business: Arabs just don’t understand marketing and PR

Business: Arabs just don’t understand marketing and PR
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Business: Arabs just don’t understand marketing and PR

By Ray Hanania

As I manage the news website The Arab Daily News (www.TheArabDailyNews.com) I noticed one very important thing.

WeismanFaisalArabs in general don’t know the power of public relations, communications or marketing.

How do I know that? It’s obvious. I can analyze the advertising purchased by pro-Israel groups on Google and also press releases distributed by pro-Israel groups on the major PR news wire (PR News Wire, Business Wire, Market Wired, etc., to name only a few).

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Diplomatic relations of the Arab League Arab L…
Diplomatic relations of the Arab League Arab League member states and Arab League embassies, delegations and Offices European Union and African Union (Photo credit: Wikipedia)

As a part of The Arab Daily News website layout, we have placed Google Advertising which are advertising purchased to promote issues, events and organizations. Google uses a complex algorithm that “reads” the interests of visitors to a web site, and also analyzes the content on a web site. It then selects the advertising that most relates to those interests to display on the website based on the advertising that clients have purchased.

(Read more at the Arab Daily News www.TheArabDailyNews.com)

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