Business: Arabs just don’t understand marketing and PR

Business: Arabs just don’t understand marketing and PR

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Business: Arabs just don’t understand marketing and PR

By Ray Hanania

As I manage the news website The Arab Daily News ( I noticed one very important thing.

WeismanFaisalArabs in general don’t know the power of public relations, communications or marketing.

How do I know that? It’s obvious. I can analyze the advertising purchased by pro-Israel groups on Google and also press releases distributed by pro-Israel groups on the major PR news wire (PR News Wire, Business Wire, Market Wired, etc., to name only a few).

Diplomatic relations of the Arab League Arab L…
Diplomatic relations of the Arab League Arab League member states and Arab League embassies, delegations and Offices European Union and African Union (Photo credit: Wikipedia)

As a part of The Arab Daily News website layout, we have placed Google Advertising which are advertising purchased to promote issues, events and organizations. Google uses a complex algorithm that “reads” the interests of visitors to a web site, and also analyzes the content on a web site. It then selects the advertising that most relates to those interests to display on the website based on the advertising that clients have purchased.

(Read more at the Arab Daily News

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Ray Hanania

Ray Hanania

Ray Hanania is an award winning political and humor columnist who analyzes American and Middle East politics, and life in general. He is an author of several books.

"I write about three topics, the Middle East, politics and life in general. I often take my life experiences and offer them in an entertaining way to readers, and I take on the toughest topics like the Israel-Palestine conflict and don't pull any punches about what I feel is fair. But, my priority is always about writing the good story."

Hanania covered Chicago Politics and Chicago City Hall from 1976 through 1992. Hanania began writing in 1975 when he published The Middle Eastern Voice newspaper in Chicago (1975-1977). He later published “The National Arab American Times” newspaper which was distributed through 12,500 Middle East food stores in 48 American States (2004-2007).

Hanania writes weekly columns on Middle East and American Arab issues for the Arab News in Saudi Arabia at, and at, and at He has also published weekly columns in the Jerusalem Post newspaper,, Newsday Newspaper in New York, the Orlando Sentinel Newspapers, and the Arlington Heights Daily Herald.

Palestinian, American Arab and Christian, Hanania’s parents originate from Jerusalem and Bethlehem.

Hanania is the recipient of four (4) Chicago Headline Club “Peter Lisagor Awards” for Column writing. In November 2006, he was named “Best Ethnic American Columnist” by the New American Media. In 2009, Hanania received the prestigious Sigma Delta Chi Award for Writing from the Society of Professional Journalists. He is the recipient of the MT Mehdi Courage in Journalism Award. He was honored for his writing skills with two (2) Chicago Stick-o-Type awards from the Chicago Newspaper Guild. In 1990, Hanania was nominated by the Chicago Sun-Times editors for a Pulitzer Prize for his four-part series on the Palestinian Intifada.

His writings have also been honored by two national Awards from ADC for his writing, and from the National Arab American Journalists Association.

The managing editor of Suburban Chicagoland Online News website, Hanania's columns also appear in the Southwest News Newspaper Group of 8 newspapers.

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Visit this link to read Ray's column archive at the ArabNews,com
Ray Hanania