Business: Arabs just don’t understand marketing and PR

Business: Arabs just don’t understand marketing and PR

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Business: Arabs just don’t understand marketing and PR

By Ray Hanania

As I manage the news website The Arab Daily News (www.TheArabDailyNews.com) I noticed one very important thing.

WeismanFaisalArabs in general don’t know the power of public relations, communications or marketing.

How do I know that? It’s obvious. I can analyze the advertising purchased by pro-Israel groups on Google and also press releases distributed by pro-Israel groups on the major PR news wire (PR News Wire, Business Wire, Market Wired, etc., to name only a few).

Diplomatic relations of the Arab League Arab L…
Diplomatic relations of the Arab League Arab League member states and Arab League embassies, delegations and Offices European Union and African Union (Photo credit: Wikipedia)

As a part of The Arab Daily News website layout, we have placed Google Advertising which are advertising purchased to promote issues, events and organizations. Google uses a complex algorithm that “reads” the interests of visitors to a web site, and also analyzes the content on a web site. It then selects the advertising that most relates to those interests to display on the website based on the advertising that clients have purchased.

(Read more at the Arab Daily News www.TheArabDailyNews.com)

This post has already been read 133 times!

Ray Hanania

Ray Hanania is an award winning former Chicago City Hall reporter and Columnist who began writing in 1975 when he published The Middle Eastern Voice newspaper in Chicago (1975-1977). He covered Chicago City Hall from 1976 through 1992 (Mayor Daley to Mayor Daley) and has expanded to writing for newspapers around the world focussed on Middle East and American politics.

Hanania loves to write about American Arabs in politics, and focuses on Arab life in America.

Currently, he writes weekly columns on Middle East and American Arab issues for the Arab News in Saudi Arabia at www.ArabNews.com. He writes on American politics for the Des Plaines Valley News, Southwest News-Herald, The Regional News newspaper and the Reporter Newspapers. He also writes for the online websites TheArabDailyNews.com and NewsAmericaNetwork.com (Illinois News Network at IllinoisNewsNetwork.com).

Palestinian, American Arab and Christian, Hanania’s parents originate from Jerusalem and Bethlehem. Hanania began in journalism as an activist publishing Chicago’s first English-language American Arab Newspaper “The Middle Eastern Voice” from 1975 through 1977. In 1976, he was hired by the Chicago community newspaper The Southtown Economist (Daily Southtown) and in 1985 was hired by the Chicago Sun-Times and covered Chicago City Hall for both. In 1993, he launched the “The Villager” Newspapers which covered 12 Southwest Chicagoland suburban regions. In 2004, he published “The National Arab American Times” monthly newspaper which was distributed through 12,500 Middle East ethnic food stores in 48 American States.

Hanania is the recipient of four (4) Chicago Headline Club “Peter Lisagor Awards” for Column writing. In November 2006, he was named “Best Ethnic American Columnist” by the New American Media;In 2009, he received the prestigious Sigma Delta Chi Award for Writing from the Society of Professional Journalists. He is the recipient of the MT Mehdi Courage in Journalism Award. Hanania has also received two (2) Chicago Stick-o-Type awards from the Chicago Newspaper Guild, and in 1990 was nominated by the Chicago Sun-Times for a Pulitzer Prize for his four-part series on the Palestinian Intifada.

Hanania’s writings have been published in newspapers around the world. Formerly syndicated by Creators Syndicate, Hanania also has written news, features and Opinion Columns for Al Jazeera English, the Jerusalem Post, YNetNews.com, Arab News, Saudi Gazette, Newsday in New York, the Orlando Sentinel, the Houston Chronicle, The Daily Star, the News of the World, the Daily Yomimuri in Tokyo, Chicago Magazine, the Arlington Heights Daily Herald, and Aramco Magazine. His political columns are published in the Southwest News-Herald and Des Plaines Valley News, Regional News and Palos Reporter newspapers in Chicagoland. Hanania is the President/CEO of Urban Strategies Group media and public affairs consulting which has clients in Illinois, Florida, Michigan and Washington D.C.

Hanania is Palestinian Christian from prominent Bethlehem and Jerusalem families. His wife and son are Jewish and he performs standup comedy lampooning Arab-Jewish relations, advocating for peace based on non-violence, mutual recognition and Two-States.

His Facebook Page is Facebook.com/rghanania

Email him at: RGHanania@gmail.com